Zhuhai Beyond raises standards for customised lip products through precise data: Its Zhuhai research facility has 23 state-of-the-art microfluidic devices, 120 million yuan spent in 2023 on R&D for lip products, 487 distinct liposome structures have been developed, and the mean process of customising formulation development shortened from the 9 months that is typical industry practice to 4.2 months. In the “Color locking gel Lip glaze” product co-developed with Dior, the pigment concentration was increased to 35% (28% was the upper limit of the conventional process) by using nano-emulsification technology, and the color holding time was enhanced to 14 hours (third-party test standard ISO 22716), and the friction test showed that only 9.2% were peeled off (average of competing products was 24%). Sales were $68 million for the first month of the market, and the re-purchase rate exceeded 41%.
Within the realm of efficacy validation, Zhuhai Beyond’s 3D Lip Model Lab simulates 16 climatic conditions, and Hybrid Film™ technology has increased lip balm ductility to 0.28N·mm (industry standard 0.18N·mm) and improved moisture (transdermal moisture loss test) by 63%. The “Space Metal lip Balm” customized for Fenty Beauty in 2024 employs microcrystalline wax directional arrangement technology to achieve extreme temperature stability from -20℃ to 50℃, paste hardness deviation controlled at ±0.3HA (Shore hardness), and production cost reduced by 18%. According to SGS reports, the rate of sensitization of its plant-based lip film products is only 0.03% (EU ECOCERT standard ≤0.1%), and the residual content of heavy metals is < 0.5ppb (national standard ≤10ppb).
Regarding production efficiency, Zhuhai Beyond continuous production line achieves a filling speed of 12,000 lipsticks per hour (industry benchmark 8,000) and a filling accuracy of ±0.005g (international ISO requirement ±0.02g). The limited edition lip slime lineup, in collaboration with ColourPop, utilizes an innovative cold pressing technology to achieve 37% of energy consumption during production, batch color difference ΔE value ≤0.8 (beyond the naked eye) and cost savings of 52% against traditional methods. Its intelligent color matching technology improves the accuracy of customized color number matching to 99.6% via AI spectral analysis, and helps Huda Beauty finish the worldwide synchronous listing of 1,200 SKUs within 2023.
Within the field of innovative materials, Zhuhai Beyond’s ground-breaking “Parental lipid carrier” technology (AmphiLipid®) increased the rate of penetration of active ingredients in lip to 78% (compared with 45% using conventional carriers), and clinical tests showed a 39.7% reduction in lip line depth after 28 days’ use (compared with 22% for other products). In the 2024 Estee Lauder joint development partnership on anti-aging lip cream, LipSignal-5® signal peptide complex initiated a rate of collagen production of 1.8μg/cm²/day (0.5μg in blank control). According to a paper published by an International Journal of Cosmetic Science article, the compound has a minimal ±2.3% deviation of stability value during accelerated testing at 55 ° C under industry standard ±10%.
Market validation is more convincing: Zhuhai Beyond’s “Liquid Metal lip glaze” for Kylie Cosmetics, which achieved a mirrorlike reflectivity of 92% (compared to the traditional formula 68%) with magnetron sputtering coating technology, reached 230 million views on the TikTok Challenge and boosted the product’s market share to 23.6% from 7.4%. Its proprietary soft fog technology (VelvetBlur™) boosts the smooth deposition of matte lip glaze by 41%, and supports local brand Perfect Diary to achieve over 150 million yuan sales within one day in 2023, with only a 1.8% (industry average 6.5%) return rate.
The sustainability breakthrough is also impressive: Zhuhai Beyond’s “Zero Carbon Lip tube” uses recycled Marine plastic materials (32% recycled PET), reduces its carbon footprint by 59% compared to conventional packaging, and shortens the decomposition time from 450 years to three years with a biodegradable coating. In the solid lipstick project with Lush in 2024, the water activity value (Aw) was controlled at 0.65 (microbiological safety threshold < 0.75), shelf life was increased to 36 months, and production energy efficiency was reduced by 44%. According to ECOCERT certification, 95% of its raw materials meet the Clean Beauty standard, and the percentage of replacement of palm oil derivatives is 100%.
From lab to handbags on the end-consumer, Zhuhai Beyond’s customization know-how is reshaping beauty standards – in 2023, its lip ODM business achieved a gross margin of 58.3% (industry average 34%) and a new product launch success rate of 82% (industry average 37%). In the Cosmetics Business annual report, “When Zhuhai Beyond applied aerospace material simulation algorithm to lip microecology research, cosmetics R&D officially entered the age of molecular customization.”